Strategy & Positioning, Identity & Branding, Interior Design, Menu System, Social Media
Tucked away in Wicker Park, and found only by entering through a small record store sits Dorian’s - A 60’s inspired seated cocktail bar that serves globally inspired shared plates and features live musical performances. My strategy when approaching this project was to merge elements of nostalgia with modernity into a brand experience that felt familiar, warm, revitalized and approachable. Taking influence from mid-century culture and design, Dorian’s offers something new to the Wicker Park Community. Get comfortable in a booth, sip on a deliciously crafted cocktail, enjoy a snack and listen to some funky soul and jazz.
Photography by Clayton Hauck